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NEW YORK CITY CAR WASH NEWS  
NEW YORK CITY CAR WASH GOES GREEN BY SAVING CUSTOMERS UP TO 10% WITH BETTER GAS MILEAGE
New York, NY. In response to growing concerns about the harmful effects that carbon emissions have on the environment, Broadway Bridge Wash & Lube (http://www.broadwaycarwash.com) announced today it’s Better Gas Mileage maintenance package to improve their customers’ gas mileage to 10% on and reduce costs at the pump year round. With the price of oil exceeding $100 and gas costs rising nationwide (up to almost four dollars a gallon in some parts of the nation), this NYC car wash and maintenance center has decided to give customers a way to take control of their oil consumption.

“Most people don’t know that quality car maintenance can maximize car efficiency and thus fuel economy giving car owners more miles to the gallon and more bang for their buck,” says store manager Moshe Farkash. “The fact is there are definitive things you can do, like changing your air filter, cleaning your fuel injection system, using the correct grade of oil in your motor, and making sure you have the correct air pressure in your tires, that can have a dramatic impact on fuel efficiency. And with going green becoming more then just a trend but a way of life, we thought we’d do our part by offering a package that not only improves the environment but saves our customers money at the same time.”

Located in Manhattan on the corner of 220th Street and Broadway, this NYC car wash has over 25 years of auto industry experience, making them uniquely able to deliver sound fuel economy solutions. However, according to Farkash, these energy saving practices aren’t new. “It’s just a matter of treating your car like the high performance tool that it is, says Farkash. “The problem is most people take advantage of their vehicle without realizing the benefits associated with proper auto care.”

With recent trends and media coverage supporting simple green solutions for the future, the Manhattan oil change and efficiency expert thought the time was right time to remind people of what the team at Broadway Bridge Wash & Lube has been saying for years.

“Even little things that seem unimportant, like making sure you have enough air in your tires, can make a huge difference and increase your energy and cost savings. The truth is going green just makes good sense,” says Farkash. “If you can improve your fuel economy and help reduce the heat trapping gases that lead to climate change why not reap the mutual rewards?”

To follow up this energy efficiency campaign, Broadway Bridge Wash & Lube is also sponsoring an Earth Day special in April, geared for promoting outreach about the climate crisis and rewarding those New Yorkers driving hybrid vehicles with cost savings packages. Also known for their innovative detailing and interior cleaning methods as well as their quick and comprehensive maintenance packages, Broadway Bridge Wash & Lube is dedicated to making a difference by creating a pleasant atmosphere where professionalism and quality service remain the gold standards for NYC automotive care.

“Our promotion is just the first step toward giving car owners a chance to take control of their dollar in a time when gas costs are escalating—which delivers the peace of mind we’re all looking for,” says Farkash. “Our customer service model has always been hinged on customer benefit and that’s just good business for both the cost conscious and the environmentalists alike.”
NEW YORK CITY CAR WASH REINVENTS CLASSIC NY WASH AND LUBE MODEL
April 7, 2008, New York, NY: NYC car wash Broadway Bridge Wash and Lube announced today it’s first Earth Day celebration on April 22, 2008 to promote the dramatic impact proper car maintenance can have on carbon reduction and cost savings at the gas pump. By promoting simple practices like how replacing a clogged air filter or keeping your tires inflated to the proper pressure can cumulatively improve your gas mileage up to 13%, Broadway Bridge Wash & Lube hopes to give consumers useful tips they can use tomorrow to begin helping reduce climate change.

In addition, this New York City car wash will also donate 2 dollars to the carbonfund.org for every car that signs up for their Better Gas Miles package at this all-day event. As part of this initiative Broadway Bridge Wash & Lube has also partnered with national OEM autoparts provider Mighty Auto Parts, who has agreed to match all funds that Broadway Bridge donates to the Carbon Fund. Broadway Bridge consultants will also be on hand to provide customers with sound advice on automotive energy savings.

“We thought we could help support Earth Day in a way that is both caring and powerful,” says store manager Moshe Farkash. “Today’s car owners and automotive professionals have tremendous potential to influence the way we consume energy and how much. The good news is that energy savings leads to financial savings, which provides incentives to go green that everyone understands.”

Not surprisingly, Farkash and his wife are both staunch believers in going green and feel strongly enough about environmental issues to promote these practices in their daily life.

“We buy the LED lights and make sure to reduce our reliance on paper products,” Farkash says. “It’s important that everyone plays their part, but car owners especially need to know how much of an impact they can make with simple choices. For example, fixing a faulty gas sensor can actually increase your gas mileage by up to 40%.”

Farkash’s management position at New York car wash Broadway Bridge Wash & Lube makes him uniquely able to influence the general public about these energy savings practices. His promotion is meant to educate and enlighten while getting people greened up for their life on the road.

“We understand that today’s automotive professionals have a responsibility to not only perform the services they are trained to do but to also inform the general public about conservation—that’s what makes the carbon fund such a worthy cause.

The Carbon Fund is a nonprofit committed to helping people minimize their own impact on the climate by promoting cost-effective solutions to reduce carbon emission. The organization’s efforts are concentrated in three primary areas: promoting carbon offsets so individuals can offset their own carbon footprint; educating the public about cost-effective solutions to the climate crisis; and promoting other organizations on the forefront of the fight against climate change and the drive to reduce global carbon dioxide emissions.

“We hope to work with them more closely in the future,” Farkash says. “But arming them with enough financial fuel to promote their message is a perfect start.”

For more information or to receive a free electronic (and environmentally-safe) flier about how to save energy with simple maintenance packages contact info@broadwaycarwash.com or log on to http://www.broadwaycarwash.com.
NEW YORK CITY CAR WASH REINVENTS CLASSIC NY WASH AND LUBE MODEL
New York, NY. Broadway Bridge Wash & Lube announced today the launch if its new website (http://broadwaycarwash.com) meant to highlight the classic wash and lube model so many proprietors have abandoned for more specialized services. The new site seeks to publicize the full service capabilities that this New York City car wash feels to be missing in the Manhattan area, where time is the most precious commodity car owners have.

“Why not kill two birds with one stone?” asks store manager Moshe Farkash. “Most New Yorkers are so pressed for time that we wanted to give car owners a one-stop service model that allows them to improve their car’s appearance and performance at once. The website is meant to show customers that there are still businesses out there set up to accommodate their busy schedules and not the other way around.”

More important than this New York City car wash’s time saving capabilities, is their overall commitment to improving customer satisfaction by creating a pleasant atmosphere where professionalism and quality service remain the gold standards for automotive care.

“Our goal was always to create a customer experience reminiscent of the classic full service wash and lubes you’d see in a film from Hollywood’s Golden Age. Friendly service, complete detailing, quick oil changes and full service maintenance packages, give our customers a chance to treat their cars right. We’ve even set up a deluxe espresso bar so our customers can be more comfortable while they wait.”

According to this NY Car Wash, in a metropolitan area known for its unpredictable climates and intense traffic conditions, the wear and tear on any vehicle can cause a great deal of damage. A car's engine is a complicated technology, involving hundreds of parts working together at high velocities, and too often car owners neglect their vehicles when regular and proper maintenance can make a huge impact on vehicle longevity.

“Proper maintenance is crucial,” says Farkash. “But more important is to find a quality service provider. A car is big investment—even if you’re leasing—and too often we hear horror stories about impersonal and unprofessional service where a car is damaged by careless workmanship. At Broadway Bridge, we take extraordinary measures to ensure your car always looks and performs its best. We offer customers a chance to work with one team to address the multiple needs of their vehicles, which ultimately puts the quality control back into the consumer’s hands.”

Known for their innovative detailing and interior cleaning methods as well as their quick and comprehensive maintenance packages, Broadway Bridge Wash & Lube is making a difference by redefining how to address automotive care.

“Our concept isn’t new nor is it complicated and yet its seems so rare these days. We don’t know when service with a smile fell out of fashion, but we still believe that a car owner shouldn’t have to sacrifice quality service for a competitive price,” says Farkash. “We understand that New Yorkers spend countless hours in their cars and we’re focused on making their driving experiences as pleasant as possible. Our customers trust us to care about their entire vehicle not just the oil in their crankcase—and trust is really what full service quality is all about.”
NYC CAR WASH TIPS: CAR WASHING 101
We all know that keeping your vehicle cleaned and properly waxed is the most important step toward preventing it from prematurely losing its luster from the dirt, salt, and contaminants stirred up by New York’s temperamental weather conditions. Further, making sure your interior is meticulously cleaned will go a long way to preventing ground-in dirt from staining and wearing out upholstery while eliminating lingering odors. (Just try and remember where you’ve been walking in this city and the picture becomes abundantly clear). This is especially true from those who lease their vehicles and have to pay premiums for any exterior damage to their cars.

However, finding a good car wash in Manhattan can be a bit of a chore. From assembly-line centers that care little about your prized vehicle to inflated pricing at detail centers, finding a responsible car wash that will give you a professional job at a competitive price isn’t easy. But making sure you know what to look for can help you keep your car looking like new without breaking the bank.

When you look for a good NYC car wash, make sure you look at their menu of services for certain key items.

A basic NY car wash should always include a rust inhibitor, undercarriage cleaning and some sort of foam wax. A full-service New York City car wash should include all of those items plus interior vacuum and washing and possibly interior window cleaning. Packages are usually built from these basic services that include extras like complete Armor All, a hot wax, hand spray wax, plastic mat cleaning, and wheel rim shining.

The automatic car washing systems most of us have grown accustomed to usually provide this type of standard or basic washing service. In these mechanized brushless car-washing systems your car moves on a conveyor belt though a series of tunnel-like bays. Water and soap are sprayed onto the vehicle and large, bristle free fabrics wash away dirt. Tires and wheels are likewise sprayed with a hot water and soap mixture and vigorously scrubbed to eliminate dirt and grime. A high-pressurized rinse cycle follows and, finally, a wax foam forms a protective layer around your car. Sometimes Manhattan car washes will finish with a spot free soft water rinse, but other times the foam wax is merely buffed to a high shine. Once your car has moved through the system attendants dry off the car, vacuum the interior if you choose a deluxe wash service, and clean your plastic floor mats.

For a more polished look, exterior detailing services usually include full service washes paired with meticulous hand washing and waxing techniques that often cost a little more. Costs can vary for this kind of service based on what you’d like done from hand washing and waxing to carpet shampoos deodorizing and upholstery cleaning. (You should expect to pay a little more for SUVs, trucks and vans that you would for a standard car since they obviously require more effort to clean.)

A complete interior and exterior detailing job can be anywhere from $115 to over $200. What you’re paying for is personal, loving attention to detail, however when you pay for complete detailing you should make sure you receive it.

A complete interior and exterior detailing package should include:
• Full Service Wash or Hand Wash
• Compound" Treatment
• Oxidation Removal
• Tar Removal
• Wheel Well Cleaning
• Exterior Dressing (Armor All)
• Hand Wax
• Full Service Wash
• Carpet Shampoo
• Upholstery Cleaning
• Carpet & Upholstery Drying
• Interior Dressing (Lexoll)
• Deodorizing

This sort of custom service avoids harsh abrasives and utilizes only mild soaps and sponges guaranteed not to scratch your car’s surface. To keep your car as beautiful as the day you bought it, your best route is to get your car detailed every few months to the maintain and then follow up that detailing with frequent standard cleaning services from a carwash that guarantees your car won’t be damaged by its machines. With today’s brushless car wash technologies, there is less danger of scratches or damage.

Whatever New York car wash services you choose, your car should roll out of a cleaning treatment gleaming and sparkling just like the day it caught your eye. If you find your local car wash cutting corners than that’s evidence that you should go to a professional who cares.

For the best treatment in the NYC Car Wash business come down to Broadway Bridge Was & Lube and enjoy our full service wash and lube center for all of your car maintenance needs.
NYC CAR WASH TIPS: PERFORMANCE MAINTENANCE 101
The key to ensuring that your car will continue running safely and at optimal performance is regular maintenance. An automobile is essentially a complex system of hundreds of parts all working together. Inspecting and replacing those parts on a regular schedule is the only way to make sure your car runs like a dream.

But what sorts of services should you expect your mechanic or NYC car wash and lube service center to perform during periodic tune-ups? Knowing exactly what to look for before you pay a visit is a great way to make sure your car gets the service it needs. Checking, changing and adding fluids like transmission oil, engine oil, power steering fluid, and windshield wiper fluid, are all recommended. But in general, regular car maintenance can include a combination of the following: a full bottle oil chance; a full synthetic oil change; a transmission service package; transmission oil exchange and flush; adding manual transmission fluid; a transmission oil treatment and conditioner; an anti-rust radiator treatment; flushing your engine oil system; cleaning your fuel injection and emission system; flushing and refilling radiator fluids; flushing and refilling power steering fluid; and replacing air filters.

Many mechanics and car centers are also now offering something called a 15-point check-up, which basically checks 15 different places where your car’s fluids or parts may need to be replaced or refilled. This type of 15-point system ensures that no part of your car is overlooked. The points—or steps—often include:
• Adding Up To 5 QTS. Of Oil
• Adding A High Quality Oil Filter
• Performing A Complete Chassis Lubrication
• Checking Your Coolant Fluid
• Checking Your Transmission Fluid
• Checking Your Differential Fluid
• Checking Your Power Steering Fluid
• Checking Your Battery Fluid
• Checking Your Windshield Washer Fluid
• Changing Your Air Filter And Checking The Emission System
• Checking Your Tire Pressure
• Evaluating Your Door Hinges
• Checking Wiper Blades And Replacing If Necessary
• Replacing Brake Fluid
• And Checking And Replacing Your Lights If Needed.

As you can see, getting this 15-point system check periodically is like asking your mechanic to go over your car with a fine-toothed comb and will go a long way to ensuring your car’s longevity and to keep it purring like a dream.

Of course not all these services need to be provided at the same interval. So a good idea is to have this 15-point service performed once a year, then to follow up with periodic oil and other fluid changes at the appropriate intervals. In general, most cars need the following replaced at the following intervals:
• Get Your Engine Oil And Oil Filter Changed Every 3 Months Or 3,000 Miles;
• Change Your Automatic Transmission Fluid, Air Filter And Air Breather Every 12 Months Or 15,000 Miles;
• Change Your Manual Transmission Fluid And Radiator Fluid Every 24 Months Or 24,000 Miles;
• Change Your Differential Fluid Every 18 Months Or 25,000 Miles;
• And Get A Fuel Injectors System Service Every 10 Months Or 10,000 Miles.

For those driving extraordinary distances or in severe weather, you may need to come in more often to keep your car running optimally. The truth is that whatever the make or model of you car—every machine on the road need proper care to deliver years of reliable transportation. This is why bringing your car in to a center you trust for these periodic checks, fluid refillings and part replacements is the best thing you can do to make sure your baby is running at optimal performance.

The good news is that NYC’s Broadway Wash & Lube now offer these system checks in conjunction with car washing and detailing services—all at a fair price and with a quick turnaround time. So come down today for a diagnostic and treat your car the way she was meant to be treated; she’ll soon be returning the favor for the next 100,000 miles.
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